Our core values
How we walk and talk form the perception of who we are. That's why we have a distinct style which sets us apart and sets the expectation that we are a little different than the average IP firm.
Three core values guide AWA in our quest to live up to those expectations. These aren't just words to us. They form the basis of taking the right action in everything we do – from managing client projects to the way we treat each other as colleagues in everyday life.
We see what could be and have the guts to go for it. Knowing IP inside and out, we turn it inside-out for untapped potential – challenging old habits, rewarding creativity, and investing in ideas beyond today's abilities.
Ideas and creativity are limitless so why limit ourselves? Knowing that the next great idea can come from anywhere, we're constantly chasing new perspectives – creating an atmosphere where everyone and every voice is priceless.
Loving what we do pushes us above and beyond what we think is possible. It shows not only in the end result, but in the whole process – boosting our creativity and productivity, and fueling more joy. So we let our energy and excitement show, and encourage others to do the same.