Online access to the Chinese consumers and the fight against IPR infringement in China!
E-commerce platforms, cross-border e-commerce, trademark registration, IPR infringement, case stories of
successful offline and online FMCG experiences in China.
Get online presence in China through cross border e-commerce platforms. Start testing, learning and selling your products on the world's largest e-commerce market and be alert on brand protection.
- Get online presence.
- Start testing your products.
- Gain knowledge about the Chinese market and its consumers.
- Digital marketing and driving sales in China.
- Trademark registration, IPR investigation and infringement.
AWA will guide you through the steps in gaining an international trademark as well as the trademark
protection needed in order to sell your brand on crossborder e-commerce platforms in China.
PSU China and Thomsen Trampedach have teamed up in a cooperation that covers IPR related investigations, combining Thomsen Trampedach's expertise in Brand Monitoring/Market Screening and methodology of takedowns from Chinese E-Commerce, with PSU's expertise in gathering evidence of infringement "on the ground" in China. PSU and Thomsen Trampedach will provide us with case studies during the seminar.
Stelton will explain their journey to China with both online and offline experience. Raunsborg will tell their story of why they have chosen to start online sales in China.
Program 9 May 2019
12.00: Registration, Networking & Coffee
12.20: Welcome, AWA Denmark & Danish-Chinese Business Forum
12.30: Key Changes in Legislation and How to Protect Your Brand in China. Charlie Liu, AWA Asia
13.00: Online Marketing in China, Deheng Xie, E-Commerce Consultant, DEXI Consulting.
13.20: Online Presence and Sales in China, Morten Poulsen, CEO, Ehub Nordic
13.40: Coffee & Networking
14.00: Case: Stelton – Their Experiences with China, Finn Gram-Jensen, Export Director, Stelton
14.20: Case: Raunsborg – Why Starting Online Sales to China? CEO, Charlotte Dinnie Jensen Raunsborg ApS
14.40: Coffee & Networking
15.00: IPR Related Investigations and Brand Monitoring, Andreas Juchli, Thomsen Trampedach and Hanna Severin, PSU China
16.00: Q&A – All Speakers
16.30: Thank You for Today + Networking and Light Refreshments
For further information please contact
Line Kathrine Langelund
firstname.lastname@example.org, + 45 2219 9768