Our core values

How we walk and talk form the perception of who we are. That's why we have a distinct style which sets us apart and sets the expectation that we are a little different than the average IP firm.

Three core values guide AWA in our quest to live up to those expectations. These aren't just words to us. They form the basis of taking the right action in everything we do – from managing client projects to the way we treat each other as colleagues in everyday life.


No one ever became a champion without a little courage. AWA dare to be different, make tough choices and blaze new trails.


We always give new perspectives a fair shot. All of us should feel comfortable speaking up. Otherwise, the next great idea could pass right by.


The real reason champions go above and beyond is simple: they can't help it. That drive doesn't just make us work harder – it makes work fun.