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Intellectual Property from IP Law Experts

From our offices across Europe and Asia, we provide clients with strategic advice and durable solutions to secure innovations, protect brands and develop solid intellectual property portfolios.

As industries and sectors become overcrowded, AWA helps innovators monetise on intangible assets. As markets become saturated, we help brands differentiate themselves and stand-out.

We identify the best combination of intellectual property rights to offer strong protection for our clients including patents, trademarks, IP legal, copyright, domain names and design rights.

Decorational

AWA focuses on the long-term – building a business is a journey that requires strategy throughout the corporate cycle to protect and enforce IP rights, but to also identity and capture the value of intellectual assets. This strategy is what will support your business as it navigates evolving marketplaces.

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Upcoming events

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Let’s talk. AWA has over 400 employees across Belgium, China, Denmark, Hong Kong, Norway, Sweden and Switzerland offering strategic IP advice virtually or physically. There is no charge for this initial contact, so let’s talk to identify your intellectual property needs and start developing the market together.

Some initial questions clients come to us with:

  • How do I manage IP infringement on a global scale?
  • How do we implement a brand management strategy?
  • Is our trademark protected globally?
  • Can domains with my brand name be registered by others?
  • How does a patent stop competitors from stealing our ideas?
  • How do I know if someone else has patented my innovation?
  • What intellectual property rights do my competitors own?
  • How can I renew an expired design, patent or trademark?
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Digital IP Tools

In the digital era, AWA is innovating the intellectual property software tools of the future that reduce workload and save time for our clients. This leaves them with more time to create intellectual property rights (IPR) including patents, trademarks and design registrations for us to protect, enforce and monetise to ultimately get – and stay ahead – of the competition.

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Dispute Resolution and Litigation

Protecting IP during infringement cases shields your valuable investments. Through AWA IP legal services we will pursue and defend claims for preliminary injunctions and other security measures. Litigations are rarely restricted to a single jurisdiction, we coordinate and employ our extensive but selective network of professionals to secure rights and interests globally. We manage costs and budget effectively to ensure that resources are allocated appropriately.

Latest from AWA Point

  • Denmark takes a stand against deepfakes – rules are not yet law

    Denmark has received international attention for its political agreement aimed at protecting individuals from misuse of their likeness and voice through deepfake technology. However, while many online articles refer to it as a new law, it is important to clarify that this is not yet enacted legislation, but rather a political agreement—a legislative proposal still…

  • Paris Court rules Hermès’ copyright and trademark infringed in upcycled fashion case

    On April 10, 2025, the Paris Judicial Court handed down a pivotal decision in favour of Hermès, finding that S.A.S. MAISON R&C, S.A.S. ATELIER R&C, and Géraldine Lugassy Demri had infringed Hermès’ copyrights and its registered word mark by incorporating parts of Hermès silk scarves—featuring original graphic works—onto denim jackets marketed as…

  • Chinese courts see upsurge in criminal IP litigation

    On 21 April 2025 the Supreme People’s Court released an annual report entitled “The Status of Judicial Protection of Intellectual Property Rights in Chinese Courts (2024)” (“中国法院知识产权司法保护状况(2024年)”), in both Chinese and English. This update will highlight some of the IP and trademark trends across China found in the report, including an increase in criminal cases…

  • China’s First AI-Generated Picture Copyright Infringement Case

    In November 2023, the Beijing Internet Court issued a first-instance judgment in China’s first “AI-generated picture copyright infringement case”, clarifying that the AI-generated picture involved in the case has the quality of “originality”, reflecting the original intellectual input of human beings, and thus should be recognised as a work and protected by copyright law. The…