Strategy

We understand the importance of business strategy and how a clear and focused strategy is critically significant to the success of your business. This is why we have a dedicated business within AWA that focuses on the strategic and commercial aspects of intellectual property.

Our team has significant industry experience as IP managers in large multinational companies. They are well-versed in business, competition and innovation work combined with a broad and truly global experience.

AWA Strategy supports clients with business-oriented IP strategies and management, thinking in terms of control instead of simply IP rights. Since every business is unique, the same goes for our services. We pride ourselves in aligning any activity we propose or perform to clearly support your business strategy and bring you closer to your goals. Without a proper IP organisation and infrastructure in place to support it, it can be difficult to make a difference.

We identify and help you take control of what makes you a leader – not only today, but in the future. We analyse your business strategy and get involved with your innovation projects to help you get ahead and stay ahead of the competition.

Highly successful products and services attract copycats. By designing a control system around your brightest offerings, we make copying more difficult and reduce the negative impacts caused by imitators.

At AWA Strategy we want to give you as much support as you need by setting you up with strategies, tools and internal processes to best control your new ventures, startups, market-entry, innovations, collaborations or spin-offs. We are adept in probing companies to find ongoing or planned business activities that will be supported by intellectual property.

Services

Helping knowledge-based companies to secure and benefit from innovation, succeed in collaborative efforts and manage transactions.
Assisting companies to organise themselves in view of structuring IP operations among key stakeholders in the company.
Supporting transformation towards higher competitiveness in the knowledge-based economy, where know-how and other intellectual assets play a key role.
Delivering tangible, connected and actionable results – the level needed to get commercial traction from IP.

Client Base

Our client base includes large and small companies spanning three continents. No matter what stage you are at in your corporate life cycle – we can help you succeed.