The importance of form and design is constantly on the increase. This is particularly important in markets where it is difficult to gain a technical advantage or where it is especially important to have a clear profile or image. Today, form and design are very often decisive competitive factors: a way to provide a product with marketable qualities and strengthen its commercial identity. And, in many cases, they represent large investments in time and money as well as substantial value.

Registering a design gives you sole rights to that particular design. It protects your product from unauthorised commercial use, making it easier to keep imitators away and thus maintaining the strength of your competitive advantage.

Through cooperation with our consultants, you will receive all the technical, legal and commercial advice you need. AWA's professional insights will help you to establish successful strategies to protect your design and thus strengthen your competitiveness.