Apple has been appointed the world’s most valuable brand
By AWA Editor
Apple has been named the most valuable brand after their release of the smartwatch and iPhone 6s.
According to a study of the top 100 brands made by Interbrand, Apple tops the list with an estimated value of $170 billion with Google and Coca Cola close behind.
Digital companies dominate the list with 13 technology brands, including Facebook (whose value has increased with over 50% in the last year), Microsoft and Samsung.
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