CNIPA’s Enhanced Administration on Trademark Use

By Ai-Leen Lim, Julia Wang | Posted on March 30, 2026

Since 2025, the China National Intellectual Property Administration (CNIPA) has intensified trademark use regulation via new guidance and enforcement mechanisms, notably issuing the Notice on Strengthened Management of Trademark Use (the “Notice”) on November 21, 2025, followed by its Interpretation of the Notice (the ‘Interpretation’) on December 30, 2025, which serve as binding enforcement directives...