Why the beauty industry cannot underestimate Freedom to Operate analysis
By Ylva Strandberg | Posted on March 16, 2026
The beauty industry faces fierce competition from new brands and fast product cycles, yet continues to grow, with projections reaching $580 billion by 2027 (McKinsey and Company). In this environment, Freedom to Operate (FTO) analysis ensures new products or branding can be launched without infringing on others’ intellectual property. Having a true understanding of the...
Why you should pursue patents in the clean beauty sector
By Ylva Strandberg | Posted on January 20, 2026
Clean beauty is growing rapidly with cosmetics made with non-toxic, safe, and sustainably sourced ingredients. Driven by consumer demand for transparency and wellness, it emphasises ingredient clarity, ethical practices, and eco-friendly packaging to build consumer trust. Clean beauty is a significant market for brands prioritising health and environmental responsibility. The European clean beauty market was...
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