Patagonia vs. Pattie Gonia: Trademark Questions Behind a Viral Dispute
By Monika Trombitas Andersson | Posted on May 29, 2026
The trademark dispute between outdoor giant Patagonia and environmental activist and drag artist Pattie Gonia has made headlines across the globe. Without commenting on the merits of the pending US proceedings, the case has triggered a wave of genuinely interesting trademark questions in the public conversation. In this article, we take a closer look at...
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