Sara Söderling
Are companies in control over influencer marketing?
By Sara Söderling | Posted on June 28, 2021
A recent judgement from the Swedish Patent and Market Court of Appeal demonstrates under what conditions an influencer’s posts can be regarded as commercial content and be subject to the Swedish Marketing Act despite not being explicitly included in the agreement between the influencer and the brand owner governing a marketing campaign. Influencers use...
Tags: advertising, commercial content, influencer, marketing, Swedish Marketing Act
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