AIC

Banner image with text: 'Stay informed with the latest IP news' and the following words listed: Insights, Interviews, Webinars.

Tougher measures on advertising in China (wef 1 September 2015): Caveat Vendor

By Ai-Leen Lim | Posted on November 10, 2015

The recent case of smart phone maker Xiaomi coming under investigation for misleading consumers through false advertising, is a cautionary tale for companies seeking to promote their products and services in China. The company was caught by the New Advertising Law in China, enacted on 1st September 2015, which clamps down on fictitious advertising. By...

Read more : Tougher measures on advertising in China (wef 1 September 2015): Caveat Vendor

Filed under: Insights

Tags: AIC, anti-puffery, Caveat Vendor

Recent contributors

Monika Trombitas Andersson, Associate and Attorney at Law, Lund, Sweden

Monika Trombitas Andersson

Associate, Attorney at Law, European Trademark and Design Attorney

Emily Chamberlain, Senior Associate and Patents, Stockholm, Sweden

Emily Chamberlain

Senior Associate, Patents

Niklas Mattsson, Partner and European Patent Attorney, Stockholm, Sweden

Niklas Mattsson

Partner, European Patent Attorney, Authorised Swedish Patent Attorney, UPC Representative

Ai-Leen Lim, Partner and Attorney at Law, Hong Kong SAR

Ai-Leen Lim

Partner, Attorney at Law, Group Vice President

Julia Wang, Senior Associate and Attorney at Law, Beijing, China

Julia Wang

Senior Associate, Attorney at Law

Ylva Strandberg, Counsel and AU and NZ Patent Attorney, Stockholm, Sweden

Ylva Strandberg

Counsel, AU and NZ Patent Attorney