Branding
Creating an effective FinTech IP strategy
By Ai-Leen Lim | Posted on October 10, 2018
AWA Asia’s IP strategy and patent team in Beijing looks at the China FinTech market, discusses available IP protection mechanisms and considers how revised guidelines could provide opportunities to protect technology in this rapidly developing sector What is FinTech? The term financial technology or FinTech refers to businesses that utilise technology to create financial services...
Tags: Asia, awa asia, Branding, china, copyright, design patents, fintech, Intellectual Property, managing ip
The challenge of turning cities into successful brands
By AWA | Posted on April 16, 2012
From the legal point of view, geographical names don’t make ideal brands. Most trademark laws specifically exclude such names from protection. Everyone in a city has a justifiable interest in using the city’s name to tell the world where their products or services are produced. So it’s easy to see that building a brand based...
Tags: Branding, trademarks
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