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New trademark legislation determines the conditions for creative brands

By Angela Boman | Posted on October 20, 2017

As of 1 October 2017, new rules for registration of EU trademarks apply. One significant change is the abolishment of the requirement of graphic representation of EU trademarks. In an EU application, the trademark reproduction in any suitable form using publicly available technology will be accepted as long as the EU trademark can be reproduced...

Tags: EU, graphical, IP, law, Legislation, Trademark, trademarks

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