marketing
New Guidelines on Pricing affect Marketing and Promotions in Denmark
By AWA | Posted on June 10, 2022
On May 28, 2022, the Danish consumer ombudsman published long-awaited Guidelines on price marketing. The Guidelines are identical to a revision on price marketing Rules that entered into force on the same date. The revised Rules and Guidelines signal a significant change in how businesses can market themselves using price comparisons and other sales promotions...
Tags: compliance, marketing, price marketing, Pricing, products, Promotions, services
Are companies in control over influencer marketing?
By Sara Söderling | Posted on June 28, 2021
A recent judgement from the Swedish Patent and Market Court of Appeal demonstrates under what conditions an influencer’s posts can be regarded as commercial content and be subject to the Swedish Marketing Act despite not being explicitly included in the agreement between the influencer and the brand owner governing a marketing campaign. Influencers use...
Tags: advertising, commercial content, influencer, marketing, Swedish Marketing Act
Court decisions highlight challenges using copyright to protect designs in Denmark
By AWA | Posted on June 24, 2020
Two eagerly-awaited decisions from the Danish courts serve as a reminder that registered design rights offer greater protection over copyright in cases concerning lookalike products Both designers Ilse Jacobsen with rubber boots and Anne Black with a hanging flower pot, vase and jar with lid stated these products enjoyed copyright protection, but as seen in...
Tags: copyright, Denmark, design rights, designs, Infringement, marketing
Danish outerwear brand Rains wins court battle against Zara
By AWA | Posted on May 28, 2020
This case concerns whether three raincoats produced and marketed by Zara infringed on two raincoats from Rains, the Long Jacket and Parka Coat, under the Danish Copyright Act and the Danish Marketing Act. The Danish Maritime and Commercial Court handed down its judgement on May 15, 2020 between Rains Aps and Zara Denmark A/S and...
Tags: copyright, designs, marketing, Rains, Zara
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