products
New Guidelines on Pricing affect Marketing and Promotions in Denmark
By AWA | Posted on June 10, 2022
On May 28, 2022, the Danish consumer ombudsman published long-awaited Guidelines on price marketing. The Guidelines are identical to a revision on price marketing Rules that entered into force on the same date. The revised Rules and Guidelines signal a significant change in how businesses can market themselves using price comparisons and other sales promotions...
Tags: compliance, marketing, price marketing, Pricing, products, Promotions, services
Boost for brand owners as Denmark introduces Product and Market Surveillance Law
By AWA | Posted on August 21, 2020
On 4 June 2020 the Danish Parliament passed the Product and Market Surveillance Law, which concerns product safety and provides increased powers to the authorities to take action against online retailers such as Amazon, Wish and AliExpress in a move that can be seen as a boost for brand owners. Denmark’s latest legislation supplements Regulation 2019/1020 on...
Tags: brands, Denmark, market surveillance, online, products, Trademark
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