rapunzel of sweden

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Rapunzel of Sweden: What’s in a name?

By AWA | Posted on March 1, 2017

When Ida Backlund started her own business selling hair extensions online, she soon realised the impact of a name and the importance of protecting it. “My mother had read me the story about Rapunzel and it was a perfect fit for my budding enterprise,” says Ida. A fairytale She had originally registered her business as...

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