World Cup 2018
Rush to register French football star Mbappé’s name highlights China’s rampant trademark squatting problem
By Ai-Leen Lim | Posted on September 7, 2018
The 2018 FIFA World Cup ended with France being victorious and a new star player emerging among the winning team – young footballer Kylian Mbappé Following the 1 July match against Argentina, during which Mbappé scored two goals, a staggering 169 trademark applications were filed as several Chinese companies and individuals applied to trademark his name....
Filed under: Insights
Tags: china, FIFA, Football, Intellectual Property, Mbappé, trademarks, World Cup 2018
Recent contributors
Partner, European Patent Attorney, Certified Danish Patent Agent
Partner, Attorney at Law, Business Area Manager
Associate, Attorney at Law, European Trademark and Design Attorney
Senior Associate, Patents
Partner, European Patent Attorney, Authorised Swedish Patent Attorney, UPC Representative
Partner, Attorney at Law, Group Vice President