AI is fantastic. But it’s not suited for every job.

It may sound like stating the obvious, but AI is an incredibly effective tool – especially when it comes to intellectual property. At AWA, we use it to sharpen our analysis and work more efficiently, leaving more time for strategic thinking and advising our clients.

However, without human oversight, AI is a bit like a lifeguard who has perfect visibility of the swimmers but cannot swim if something goes wrong. In short, AI is valuable, but in our line of work, the human element is irreplaceable.

AI is evolving at a rapid pace, transforming how companies and entire industries operate – largely thanks to advances in large language models (LLMs), cloud services, large-scale data, open-source development and sophisticated algorithms.

As a result, the demand for specialised expertise in handling AI and intellectual property matters is growing. And if you’ve read this far, we believe that’s what you’re looking for – and we’re confident it’s what we provide.

A team of specialists

At AWA, we work as a multidisciplinary team of more than 40 experienced AI specialists, including attorneys at law and patent professionals. Together, we combine legal expertise with technical knowledge of the latest AI and machine learning technologies and tools, enabling us to deliver practical advice and smart solutions to our clients.

Protecting AI-related assets has also become more important than ever. This often requires a combination of protection measures, such as copyright, patents, trademarks, and trade secrets.

AI tools are also changing how people in creative industries create, distribute, and protect their work—and how they ensure their rights are respected. We aim to help our clients maintain their creative freedom while ensuring their ideas and works are properly protected.

Global collaboration and insight

Our global team regularly delivers lectures and presentations on protecting AI-generated materials—such as text, audio, and images. We also address topics such as AI and patents, regulatory frameworks and legislation, including EU AI regulations, and how Chinese patent law approaches AI-related inventions.

The European Patent Office (EPO) has developed clear guidelines on how to patent computer-implemented inventions, including AI solutions. We have extensive experience with these regulations and have helped many clients successfully navigate the process of protecting their AI technologies.

We also support companies in ensuring that their intellectual property and legal matters are in order when developing, commercialising, and using AI tools in their operations. Our goal is to help clients make the most of new AI technologies while minimising potential risks.

Shall we talk?

How is your business preparing for the legal and ethical challenges of AI? Do you know who owns any of your inventions and content generated by AI? Are your contracts, licences and partnerships for AI development robust enough to protect your IP and manage risk?

Perhaps you don’t have answers to everything we’ve outlined here—but that’s why it is worth a conversation with our dedicated team.

Feel free to reach out to any of our contacts on this page to learn more about how we can assist with legal and intellectual property matters related to artificial intelligence. A conversation is always a good first step.