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Why you should pursue patents in the clean beauty sector

By Ylva Strandberg | Posted on January 20, 2026

Clean beauty is growing rapidly with cosmetics made with non-toxic, safe, and sustainably sourced ingredients. Driven by consumer demand for transparency and wellness, it emphasises ingredient clarity, ethical practices, and eco-friendly packaging to build consumer trust. Clean beauty is a significant market for brands prioritising health and environmental responsibility. The European clean beauty market was...

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Isa Böttiger, Associate and Attorney at Law, Stockholm, Sweden

Isa Böttiger

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Ylva Wikmark, Counsel and European Patent Attorney, Stockholm, Sweden

Ylva Wikmark

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Ashley Zhao, Partner and Attorney at Law, Beijing, China

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Alexandre Theodorou, Partner and European Patent Attorney, Brussels, Belgium

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Troels Peter Rørdam, Senior Counsel and European Patent Attorney, Copenhagen, Denmark

Troels Peter Rørdam

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Ylva Strandberg, Counsel and AU and NZ Patent Attorney, Stockholm, Sweden

Ylva Strandberg

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