Interviews

Women supporting women in IP Law

By AWA | Posted on April 27, 2017

Outnumbered in a male dominated industry, the women in Intellectual Property Law are creating global networks to actively promote and help each other out – in work as well as in life. Carol Thorstad-Forsyth is a Partner at US law firm Fox Rothchild LLP. With a degree in the field of Electrical Engineering, she is...

Tags: AIPLA, Asia, Denmark, Intellectual Property, IP, network, Promotion, Support

Hedia makes life with diabetes easier

By AWA | Posted on March 23, 2017

By using personalised patient data, Danish startup entrepreneur and CEO Peter Lucas wants to help people with diabetes to live a normal life with his state-of-the art app Hedia. A real game changer If anybody knows what is like to live with diabetes, it is Peter. He was diagnosed in 2010 but his first-hand experience...

Tags: app, diabetes, entrepreneur, health, startup

Kalle Sax: One to watch

By AWA | Posted on March 1, 2017

There is always time to follow your dreams. After facing redundancy, Swedish entrepreneur Kalle Sax decided to become a professional watchmaker and turn his into reality. Spurred on by a life-long fascination for technology and mechanics, Kalle became interested in watches as a teenager. He gained further insight into its complex mechanics when he worked...

Tags: entrepreneur, IP, startup

Rapunzel of Sweden: What’s in a name?

By AWA | Posted on March 1, 2017

When Ida Backlund started her own business selling hair extensions online, she soon realised the impact of a name and the importance of protecting it. “My mother had read me the story about Rapunzel and it was a perfect fit for my budding enterprise,” says Ida. A fairytale She had originally registered her business as...

Tags: entrepreneur, IP, rapunzel of sweden

Family run company defies odds to beat dairy giant in inspirational trademark case

By AWA | Posted on February 28, 2017

David vs. Goliath: Small, family-run company Yogiboost’s fight for justice after being sued for trademark infringement by dairy giant Arla. We speak to Yogiboost’s legal representative Kristina Fredlund, European Trademark Attorney at Awapatent It has been an entrepreneurial fairytale for the Englers. Self-proclaimed ‘ice cream fanatics’, Ludvik Engler Georgsson and  Birgit Engler together with their...

Spotlight on the IP strategy

By AWA | Posted on December 2, 2016

Heliospectra’s IP strategy is an important part of the company’s work and has been since the company was founded in 2006. Just a year later Heliospectra applied for its first patent. The company prepared an IP strategy at an early stage and the Board of Directors helped with its development. The strategy is important from...

Good relations with local partners – the key to success in China

By AWA | Posted on December 1, 2016

The steel company SSAB has operations in China and works directly with Chinese partners on IP-related issues. As SSAB is so heavily dependent on its local IP consultants in China, it is essential that the company feels able to rely 100 percent on the advice it receives.

Tags: china, chinese ip, IP, relationsship, ssab

Trademark protection allowed DEKO to go global safely

By AWA | Posted on November 16, 2016

With 45 years of experience, 35 of which on the international market, the Danish company DEKO has become established as one of Europe’s leading suppliers of mobile interior walls, wall systems and doors. Thanks to long-term, continuous and strategic trademark work with Awapatent, DEKO has gradually and safely been able to advance its position globally...