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Are companies in control over influencer marketing?
By Sara Söderling | Posted on June 28, 2021
A recent judgement from the Swedish Patent and Market Court of Appeal demonstrates under what conditions an influencer’s posts can be regarded as commercial content and be subject to the Swedish Marketing Act despite not being explicitly included in the agreement between the influencer and the brand owner governing a marketing campaign. Influencers use...
Tags: advertising, commercial content, influencer, marketing, Swedish Marketing Act
Protecting against digital trademark infringement
By AWA | Posted on March 31, 2020
Over the past few years, digitalisation has brought immense business opportunities with new commerce concepts and marketing possibilities constantly appearing. Digital development also creates vulnerability and increases threats to businesses. If companies fail to protect themselves, they risk brand dilution and losing market competitiveness. In a recent survey from trademark research and protection organisation CompuMark,...
Tags: advertising, digital assets, domain hijacking, domain names, Infringement, social media, trademarks, UDRP
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