AIC
Tougher measures on advertising in China (wef 1 September 2015): Caveat Vendor
By Ai-Leen Lim | Posted on November 10, 2015
The recent case of smart phone maker Xiaomi coming under investigation for misleading consumers through false advertising, is a cautionary tale for companies seeking to promote their products and services in China. The company was caught by the New Advertising Law in China, enacted on 1st September 2015, which clamps down on fictitious advertising. By...
Tags: AIC, anti-puffery, Caveat Vendor
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