FIFA
Rush to register French football star Mbappé’s name highlights China’s rampant trademark squatting problem
By Ai-Leen Lim | Posted on September 7, 2018
The 2018 FIFA World Cup ended with France being victorious and a new star player emerging among the winning team – young footballer Kylian Mbappé Following the 1 July match against Argentina, during which Mbappé scored two goals, a staggering 169 trademark applications were filed as several Chinese companies and individuals applied to trademark his name....
Tags: china, FIFA, Football, Intellectual Property, Mbappé, trademarks, World Cup 2018
Protecting the FIFA brands
By Hanna Hansson | Posted on June 10, 2014
With the 2014 FIFA World Cup coming up in Brazil times are busy for organizer The Fédération Internationale de Football Association, FIFA. FIFA continuously takes action against ambush marketers, advertising or promoting around the World Cup without authorization. The preparations of the 2014 FIFA World Cup were initiated several years ago and an important part...
Tags: FIFA, trademarks
Recent contributors
Partner, European Patent Attorney
Senior Associate, Attorney at Law
Partner, Attorney at Law, Group Vice President
Partner, Attorney at Law, Business Area Manager
Senior Counsel, European Patent Attorney
