Football
Rush to register French football star Mbappé’s name highlights China’s rampant trademark squatting problem
By Ai-Leen Lim | Posted on September 7, 2018
The 2018 FIFA World Cup ended with France being victorious and a new star player emerging among the winning team – young footballer Kylian Mbappé Following the 1 July match against Argentina, during which Mbappé scored two goals, a staggering 169 trademark applications were filed as several Chinese companies and individuals applied to trademark his name....
Tags: china, FIFA, Football, Intellectual Property, Mbappé, trademarks, World Cup 2018
The 2014 World Cup from an IP perspective
By Love Koči | Posted on September 2, 2014
Football enthusiasts all over the world indulged in the fantastic spectacle of the World Cup in Brazil this summer, enjoying a large goal average (2.88 goals per group stage game), witnessing flabbergasting results (e.g. Spain vs. the Netherlands 1-5 and Brazil vs. Germany 1-7) and reading everything about the headline-making profiles such as Neymar, Suarez,...
Tags: Football, patents, world cup 2014
ZLATAN, ROONEY and EURO 2012 – Protected as Trademarks
By AWA | Posted on June 20, 2012
EURO 2012 is indeed on-going and now it is time for the exiting quarter-finals. Huge investments have been made for the tournament and companies are using various branding strategies to become connected to EURO 2012. However, in these times it is more important than ever to discuss with your marketing departments how you are going...
Tags: brands, Community trademark, Football, trademark registrations
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