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Swissness – recent developments in protecting the “Swiss” brand

By Milana Pantelic | Posted on February 25, 2021

It is no secret that Swiss products and services enjoy a great reputation both at home and abroad. They are associated with high quality, tradition, precision, luxury, high technology, innovation and reliability. Using the Swiss cross, the wording “Swiss made” or other indications referring to Switzerland on products adds considerable value – up to 20%...

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Filed under: Insights

Tags: Federal Council, IPI, protection, Swissness, Switzerland, trademarks

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Emily Chamberlain, Senior Associate and Patents, Stockholm, Sweden

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Hongyue Li

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