World Cup 2018

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Rush to register French football star Mbappé’s name highlights China’s rampant trademark squatting problem

By Ai-Leen Lim | Posted on September 7, 2018

The 2018 FIFA World Cup ended with France being victorious and a new star player emerging among the winning team – young footballer Kylian Mbappé Following the 1 July match against Argentina, during which Mbappé scored two goals, a staggering 169 trademark applications were filed as several Chinese companies and individuals applied to trademark his name....

Tags: china, FIFA, Football, Intellectual Property, Mbappé, trademarks, World Cup 2018

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