Brand Management and Trademarks

Like our clients, we understand that a brand is the face and reputation of an organisation. This puts AWA in the best position to assist you in protecting your brand, enforcing your trademarks, and capturing market share.

Whatever stage you are at in your corporate cycle, our team of trademark agents is ready to assist you with choosing the right trademarks, clearance, strategy, filing and prosecution either directly through our offices in Belgium, China, Denmark, Hong Kong, Norway, Sweden and Switzerland or through our extensive network of qualified preferred partners.

At AWA, we understand that protecting trademarks is not a one-time task, but an ongoing effort that requires a proactive and evolving strategy. We take the time to understand your business plan and future direction, and then we develop a robust trademark and brand management portfolio strategy that includes searches, watches, and online market monitoring.

As the counterfeiters increase in number and sophistication, a comprehensive brand enforcement strategy designed to safeguard your brand’s reputation, intellectual property, and market position from these threats is more critical than ever.

AWA’s brand enforcement services include comprehensive online and offline monitoring, surveillance, investigations, threat assessments and enforcement.

To aid in the battle against counterfeits, AWA has established relationships with customs authorities in significant jurisdictions, which can be an effective tool in the protection strategy.

Our professionals at AWA have extensive experience in handling oppositions proceedings, cancellations, and invalidations before intellectual property offices worldwide. We also have a strong track record of appearing before courts in China, Denmark, Hong Kong, and Sweden on trademark infringement and anti-counterfeiting matters.